Sep 25, 2026Startup & Private Label Guides
Private Label Face Cream: What a Jar Specification Actually Includes
How to spec a private label face cream: the five fields including the physical packing data that decides your freight before the unit price does.
What should a face cream specification contain?
Five fields decide a jar project: the net content, the finish and function direction, the suitable skin types, the shelf life, and the physical packing data. The first four are what the customer reads on the label. The fifth is what decides your freight, and it is the one buyers most often skip.
Our current face cream carries all five, which makes it a useful example of what a complete specification looks like.
Net content: the fill decision
Our face cream is supplied at 30 g per jar.
Fill size on a face cream works differently from a serum. A cream is applied over a larger area than a serum, so the customer finishes it faster relative to a comparable serum volume — which means the fill size sets your reorder cadence more directly than it does on a serum.
It also decides your unit economics: a 30 g jar is a considered purchase, not a trial size. If you want a trial or travel unit, that is a second SKU rather than a change to this one.
Finish and function direction
Our face cream is positioned with a natural, sheer tone-up finish, with moisturizing, brightening and concealing as listed functions.
Two things are worth noting in that phrasing.
"Tone-up" is a claim, not a description
A tone-up direction sits between skincare and makeup, and that positioning affects how the product is merchandised — it is a product that changes appearance and cares for skin at once. If you want that direction, the claim set has to support it in your market.
Functions are listed, not implied
The functions our cream lists — moisturizing, brightening, concealing — are stated on the label as listed functions. Cosmetic claim thresholds differ by destination market, so the function set is a decision to confirm against your market rather than copy from another brand.
Suitable skin types
Our face cream is listed for oily, dry and combination skin.
A skin-type listing is a label statement and it should match the formula documentation you can produce. On a cream, the listing also interacts with the finish: a tone-up cream positioned for oily skin reads differently from one positioned for dry skin, even when the two are formulated from the same base.
If you want a narrower or broader listing, decide it before the label is written.
Shelf life
Our face cream carries a 3-year shelf life.
Shelf life is not a formality — it sets the ceiling on how much you should order at once. Stock that cannot sell through inside its usable window becomes a loss rather than a discount opportunity, and that calculation belongs in your first-order planning rather than after the stock sits.
The physical data that decides your freight
This is the part of the specification buyers skip, and it is the part that most changes a landed-cost calculation.
Our 30 g cream jar carries:
- Unit weight: approximately 121.4 g including the jar
- Jar size: approximately 5.6 × 5.6 × 4.9 cm
- Carton packing: 120 jars per carton
- Carton size: 48 × 30 × 17 cm
Why this matters more than the unit price
A 30 g fill weighs roughly 121 g packed. That means the jar, not the cream, is most of what you are shipping — and that single fact changes the comparison between two supplier quotes far more than a small per-unit price difference does.
Two practical uses:
1. Freight comparison. Ask each supplier for carton dimensions and units per carton, then calculate cubic volume per unit. That is the number that decides your shipping cost, not the fill weight.
2. Warehouse planning. Carton dimensions determine your pallet layout and your storage cost per unit.
Where a face cream sits in a skincare range
A cream is usually the closing step in a routine, which means it is positioned differently from the products before it.
Essence or toner — light, fast-absorbing, entry step, high repeat rate.
Serum — concentrated, higher unit value, the product that carries the ingredient story.
Capsule formats — fixed dose, count-based price ladder, travel-friendly.
Cream — the closing step, heavier fill, and often the product that determines whether the customer feels the routine is complete.
ZONO supplies across that range. Alongside the 30 g tone-up cream, our skincare line includes a 30 ml face essence, a 100 ml serum in glass or plastic, a range of facial capsules in 30, 50 and 60 counts, a pump-bottle facial essence water, and a 200 g body lotion in three variants.
How to brief a face cream project
Send six items:
1. Net content you are targeting.
2. Finish direction — natural, tone-up, matte, or another.
3. Functions you intend to list on the label.
4. Skin types you want the cream listed for.
5. Target market and labelling language.
6. Quantity range and packaging direction.
MOQ, sample cost and lead time are confirmed for the specific project.
Frequently Asked Questions
What is the net content?
30 g per jar.
What finish is it positioned with?
A natural, sheer tone-up finish, with moisturizing, brightening and concealing as the listed functions. A tone-up direction sits between skincare and makeup, so the claim set has to support it in your market.
Which skin types is it listed for?
Oily, dry and combination skin. A skin-type listing is a label statement and should match the formula documentation you can produce for your market.
How long is the shelf life?
3 years. Shelf life sets the ceiling on how much to order at once, so it belongs in your first-order planning.
How heavy is the packed jar, and how is it cartoned?
Approximately 121.4 g including the jar, packed 120 jars per carton at 48 × 30 × 17 cm. Those two numbers decide your freight more than the unit price does — a 30 g fill means the jar is most of what you ship.
Can I change the finish or the fill size?
Finish direction and fill are project-specific. Bring the direction you want and the market you are selling into, and we will confirm what is workable for the configuration.
Can the cream be private labelled?
Yes. ZONO is a private-label and OEM/ODM cosmetics partner, and packaging, logo and outer-box directions can be reviewed for the selected configuration. Our current cream is supplied with English packaging.
Do you provide certifications?
Certification scope depends on the product and the destination market, and documentation is available upon request for the specific project. Final compliance and labelling responsibility stays with the brand owner or your appointed responsible person in the target market.
Conclusion
A face cream brief is five fields: net content, finish and function direction, suitable skin types, shelf life, and the physical packing data. The first four tell your customer what the product is. The fifth tells you what it costs to ship — and at roughly 121 g packed for a 30 g fill, that fifth field deserves the same attention as the other four.
Send us the fill, the finish direction, your market and your quantity range, and we will confirm the route in writing.
